How do I create an ad campaign?

Where: Growth → Ads & deals → Sell ads → Campaign

Open this page: admin.<your-site>/growth/ads/campaigns/new (replace <your-site> with your site address)

Before you start

The Ads feature must be on. Have the advertiser's picture ready, in the exact size of the places you pick.

Steps

1. Open Growth → Ads & deals → Sell ads → New campaign.
2. Who is advertising? Choose the Advertiser or add a New advertiser name. Enter a Campaign name (only you see it). Choose the Type of campaign: Ad campaign or Sponsorship. Tap Save and continue.
3. When does it run, and how much? Set Starts and Ends, Priority, and optionally Number of views to deliver and Most times one reader sees it per day. Choose How to show it: As soon as possible or Spread evenly. You can add a Note about the deal and Only show at certain times. Tap Save and continue.
4. Where does it show? Pick at least one place, such as Top banner, Side column, Inside the story, Bottom of the page, Phone banner or Home page. Optionally narrow by Devices, Languages, Sections and Story tags. Tap Save and continue.
5. The ads. Tap Add an ad and pick the Type of ad: Picture ad, Sponsor card, HTML / script ad or Video ad. Fill in the fields, and tap Add this ad.
6. Check and start. Review and tap Start campaign.

Good to know

• Priority: when two campaigns want the same place, the higher number wins. 5 is normal, 10 always goes first.
• A picture must be exactly one of the sizes shown (or exactly double). PNG, JPG, WebP or GIF, up to 500 KB. No scripts, HTML or tracking pixels.
• Click address must start with https://. Alt text is required.
• You can add up to 10 ads. With more than one, they take turns. Share of turns makes one show more often.
• The label readers see is Sponsored or Advertisement.
• A video ad is an MP4 up to 20 MB from your library, with a poster picture. It plays muted, never with sound.
• Ads never show to signed-in readers under 18. Readers who ask not to be tracked still see the ad, but it is not counted.
• HTML ads are off until the owner switches them on in Ad settings.
• An ended campaign cannot be started again.

Common problems

• "Before you can start, add at least one ad and pick at least one place."
• "The end must be after the start."
• "This file is … KB. The limit is 500 KB. Make it smaller and try again."
• "This picture is … pixels. It does not fit: …. Use one of the sizes listed above."
• "HTML ads are switched off. The owner can switch them on in Ad settings."
• "This campaign is not ready: it needs at least one running ad and at least one place."

Questions

Related

• Sell ads
• Advertisers
• Edit an ad campaign
• Campaign results