How do I build and publish a landing page?

Where: Growth → Reach readers → Landing pages → New landing page

Open this page: admin.<your-site>/growth/landing-pages/new (replace <your-site> with your site address)

Steps

1. Open Growth → Reach readers → Landing pages → New landing page.
2. Enter a Page name and a Web address. Use lowercase letters, numbers and dashes. The page will be under /go/.
3. Add a Headline, a Line under the headline and a Top photo (Choose a photo).
4. Under Page content, tap Add a block. Blocks are heading (Big heading or Small heading), Text, photo, Poll or form, newsletter sign-up and button or link.
5. For a button, set the Button text, the Look (Main button or Quiet button) and the Link. The link is a full https:// link, or a path like /subscribe.
6. Under Campaigns and search, set a Default campaign name. Keeping the page out of search engines is recommended: tick Keep this page out of search engines (recommended).
7. Tap Save, then Publish.

Campaign links. On a button, tap Add campaign tags and fill Where from (source), Kind of link (medium), Campaign name and optionally a Referral code. Tap Add to link. Old tags on the link are replaced.

Good to know

• A poll or form block needs a poll or form that is open or closed before you can publish.
• Use Move up and Move down to reorder blocks.
• Only pages that are not published can be deleted: "Delete this page? It is removed for good."
• The numbers section How it is doing shows Views, Sign-ups and answers and Rate, by campaign. Rate is out of every 100 views.
• Campaign link gives a link to share. Add your site's address in front when you paste it.

Common problems

• "Give the page a name."
• "The web address needs at least 2 characters: lowercase letters, numbers and dashes."
• "Block … needs a button label and a link."
• "Choose a poll or form for block …."

Questions

Related

• Landing pages
• Edit a landing page
• Polls & forms