In this story
Where: Growth → Search & SEO → Story groups
Open this page: admin.<your-site>/settings/seo/clusters (replace <your-site> with your site address). If you don’t see it in the menu, turn on Show all settings on the Settings page.
Before you start
You need permission to manage SEO.
Steps
- Open Growth → Search & SEO → Story groups.
- Enter a Name.
- Tap Choose for the Pillar page.
- Optionally add an Intro (optional).
- Tap Save.
- Add stories to the cluster in the story editor, in the SEO panel, under "Keywords & topic cluster".
- On the list, tap Check links to see problems.
Good to know
- Clusters help readers and search engines find your coverage of a topic. They do not promise rankings.
- The link check shows stories that don't link to the pillar, a pillar story that doesn't link back, and orphans.
- Deleting a cluster keeps its stories published.
- A cluster with no public pillar page cannot give stories a page to link to. Choose one.
Questions
Frequently asked questions
Do I need a cluster for every topic?
No. Use them for topics you cover a lot.
Does deleting a cluster unpublish its stories?
No. The stories stay published, just in no cluster.