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What does the SEO pack do for my site?

In this story

Where: Settings → Content & publishing → Google and web addresses

Open this page: admin.<your-site>/settings/seo (replace <your-site> with your site address)

Before you start

  • This feature is part of your site by default.

Steps

  1. Open Settings → Content & publishing → Google and web addresses. The page is called Google and web addresses.
  2. Choose your Story address format.
  3. Check that search engines are told about new stories (IndexNow).
  4. Find AI services reading your site to choose which AI services may read your site. Your llms.txt file is made for you; there is nothing to write.
  5. Check your page lists for Google in Growth → Search & SEO → Google checkup.

Good to know

  • Changing the address format later adds redirects, so old links keep working.
  • A Google Discover tips page lists the habits that help your stories appear as large cards.
  • Embargoed and noindex stories are never sent through IndexNow. Sponsored stories are not sent unless you turn on Also announce stories paid for by sponsors.
  • You cannot switch this feature off. Built-in features do not have a switch in Features.

Questions

Frequently asked questions

Where do I choose which AI companies may read my site?

Open Settings → Content & publishing → Google and web addresses, and find AI services reading your site.

Will it make my site rank higher?

Ranking is up to search engines. The pack gives them clear data.

What is llms.txt?

A short guide to your site for AI tools, served at /llms.txt. /llms-full.txt lists your latest stories. Keynate makes both for you.

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