In this story
Where: Settings → Content & publishing → Google and web addresses
Open this page: admin.<your-site>/settings/seo (replace <your-site> with your site address)
Before you start
- You need permission to manage SEO (owner, admin or editor).
- No setting on this page can promise a place in Google. Search engines decide.
Steps
- Open Settings → Content & publishing → Google and web addresses.
- Use the On this page chips to jump to a part.
- Change one part, then press its own save button. Each part saves on its own.
Your Google code
Shows if Google's ownership code is on your site: Done. Google's code is on your site. or Not added yet. The button opens Growth → Search & SEO → Get found on Google, where you add it. See Get found on Google.
Your site name on Google
Google shows your site name above your pages in search results. Keynate tells Google this name on your home page.
- Site name: shows the name Google is told. To change it, press Change in Branding and change Site name. If you filled Name for Google News under More options in Branding, Google is told that name instead.
- Other names Google may show: optional. Add up to 3 other names people know your site by, best first (for example a short name or your old name). Google picks one of these if it doesn't use your site name. Press Add another name, type it, then Save names.
- Google may take a few days or weeks to show a new name.
Story web addresses
How story addresses look. See Story address format.
Checks and Google numbers
Two buttons: Google checkup (what to fix on your pages) and Get found on Google (your Google numbers).
Pages to keep out of search
Ask search engines not to list pages with little on them. Your stories always stay listed.
- Site search result pages: recommended on.
- Page 2 and later of lists: category, tag and author lists.
- Author pages need a bio: authors without a bio are kept out of Google and your page list.
- Smallest number of stories for a tag page: tag pages with fewer stories are kept out. 0 lists them all.
Changes reach your pages within a few minutes.
Prove you own the site
Paste the code (or the whole line) that Bing, Yandex or Baidu gives you. Google's code is added on Get found on Google. If the box says This doesn’t look like the code, copy the line again. Leave it empty to remove it.
AI services reading your site
Choose which AI services may read your site. Search & answers services show your stories with a link back, which can bring readers. AI learning services collect pages to build AI; blocking them does not change Google Search. Press Use our recommended choices for a good start. "Google-Extended" only decides whether Google's Gemini may learn from your pages. Google Search stays allowed.
Answers and licensing
Extra signals for voice assistants and AI companies: a read-aloud hint (English only), AI opt-out tags (noai), a text and data mining reservation (TDMRep) and a licence file for AI (RSL). These state your terms. Crawlers that ignore them cannot be stopped by them.
Tell Bing and others about new stories at once
New, changed and removed stories are announced every minute (IndexNow). See IndexNow.
Live video indexing
Live video pages can be sent to Google's Indexing API when Google is connected. News stories are never sent this way. Without it, Google finds live video pages through your page lists.
Google Discover tips
See Google Discover tips.
Title formats
How page titles are built for each page type and language. Leave it empty to use the built-in format (name, then your site). A title set on the page itself always wins.
Search & social per page
The Google title, description and sharing picture for your home page, listing pages and static pages. Sections, tags, authors and stories have the same button in their own editors.
Good to know
- Your page lists for Google (sitemaps) and your llms.txt file are made and updated for you. You don't switch them on. Check them in Growth → Search & SEO → Google checkup.
- Old links are handled in Settings → Content & publishing → Old links that still work.
Questions
Frequently asked questions
Do I have to change anything?
No. The defaults work for most sites.
Google shows a different name for my site. What do I do?
Check Site name in Branding, then add the name you want under Other names Google may show. Google decides which name to show and may take weeks to change it.
Does blocking AI learning services hurt my Google ranking?
No. Google Search and its AI answers stay allowed.