How do I add services, case studies and testimonials to my site?

Where: Stories → Jobs, events & more

Open this page: admin.<your-site>/data (replace <your-site> with your site address). In the menu it sits under More.

Before you start

• This feature is made for the Blog and Business Website kind of site, where it is on by default. A site of another kind can't add it.
• You need permission to create stories.
• For testimonials, you need the person's agreement to show their words.

Steps

Add a service

1. Open Stories and choose Services.
2. Choose New service.
3. Fill in Title and Summary. The summary can be up to 600 characters.
4. Optional: Text, the price note (its label starts with Price (text), Duration, Photo, Contact button, Button link, Order on the services page, Related case studies and Related stories.
5. Publish.

The price is free text. It is only shown. It never opens a checkout. The Contact button choices are Contact page, Call, WhatsApp, Email and A link.

Add a case study

1. Open Stories and choose Case studies.
2. Choose New case study.
3. Fill in Title and Summary.
4. Optional: Client (leave empty to keep it anonymous), Industry, Challenge, What you did, Quote, Quote by, Photo, More photos, Text and Services.
5. Under Results (number + what it measures), add up to 6 results. Each has a short value, up to 20 characters such as "40%", and a label up to 120 characters.
6. Publish.

Add a testimonial

1. Open Stories and choose Testimonials.
2. Choose New testimonial.
3. Fill in Customer name and Quote.
4. Optional: Role, Company, Photo, Rating, Where the quote came from and Services. The choices for the source are Told us directly, Email, Website form, Google review, Social media and Other.
5. Tick The person agreed to show this testimonial.
6. Publish.

Good to know

• Consent is required to publish. You can save a testimonial without it. You can't publish it. The message is: "Tick “The person agreed to show this testimonial” before publishing it."
• Consent is private. Readers never see the consent box.
• Real quotes only. The AI helpers on a business site are set never to invent testimonials or numbers. Business claims, prices and reviews must come from you.
• Search data. Services are marked as a service of your business. A testimonial with a rating can be read as a review. A testimonial without a rating is read as a quotation. Nothing guarantees a special search display.
• Sitemap. Services and case studies are in your sitemap. Testimonials are not.
• Your business details come from the Business profile.

Common problems

• I can't publish a testimonial. Tick the consent box.
• A price shows as text and not as a button. That is by design. Use the Contact button on the service to let people reach you.

Questions

Related

• Blog and business website
• Business profile
• Post call-to-action
• Jobs, events & more